Growth Strategy

User Acquisition and Retention

Launching a game in today’s market requires not just a great product but also a savvy growth plan. StupidMonkeys Realm Hero is designed to achieve rapid yet sustainable growth through a multi-layered strategy that covers aggressive user acquisition, high retention via social features, community-driven expansion, and an easy onboarding funnel from Web2 to Web3 . Our approach recognizes that in a competitive gaming space, we must efficiently attract players, keep them engaged for the long run, and leverage the enthusiasm of our community to fuel further growth.

User Acquisition

We plan to leverage the advantages of both traditional game marketing and the Web3 community to acquire millions of players. Notably, Web3 gaming has a marketing edge: acquisition costs can be up to 30% lower than for traditional mobile games, thanks to viral community channels and incentive-driven referrals. Our strategy includes:

• Data-Driven Advertising: Targeted ads on platforms where gamers hang out (mobile ad networks, X, YouTube, etc.) as well as crypto-native platforms. Early test campaigns already showed promising results, with unoptimized ads achieving a $0.35 Cost Per Install (CPI) in the US – an exceptionally low CPI that we can further optimize as we refine targeting and creatives.

• Influencer & KOL Collaborations: We will partner with gaming YouTubers/streamers and Web3 influencers to introduce the game to mainstream audiences . These collaborations lend credibility and drive large influxes of players during key campaign moments (e.g. beta launch, NFT sale events).

• Referral Programs: Built-in referral incentives (a “share-to-earn” model) will encourage existing players to invite friends . For example, both the inviter and invitee might earn small rewards or NFTs when a new player joins and reaches a certain level. Word-of-mouth can exponentially grow the user base if properly rewarded.

• Strategic Partnerships: Cross-promotion with other Web3 games or platforms (through guilds, launchpads, or marketplaces) will tap into an existing pool of blockchain gamers . We have already aligned with partners like Hyperplay and others to feature our game to their audiences (see Partnerships section).

Through this multi-channel approach, we aim to scale up quickly. Our goal is to onboard 1 million+ players within the first year of launch , scaling to many millions beyond as the game gains traction globally.

Retention & Engagement

Acquiring users is only half the battle – long-term success comes from retaining players and building a community. StupidMonkeys Realm Hero is structured to maximize retention by offering deep social and competitive features that keep players coming back daily. Research shows Web3 games can achieve Day-30 retention above 10%, often higher than traditional games, due to stronger community bonds and the stake players have in assets . We plan to capitalize on this by:

• Social Structures (Clans): Players can form or join clans, which unlocks group activities like clan quests, resource sharing, or clan wars. Being part of a social group greatly improves retention, as players log in to contribute to their team and enjoy camaraderie .

• Competitive Play (PvP & Leaderboards): Ranked PvP modes and leaderboards will give competitive players long-term goals to chase . Regular tournaments and seasons with reward resets keep the competition fresh. Top players will be recognized and rewarded, fueling a healthy PvP scene that incentivizes constant practice and improvement.

• Cooperative Play (Co-op PvE & Raids): Besides PvP, the game will feature cooperative PvE content like raid bosses or group “dungeons” in Adventure mode . Taking down tough enemies or completing challenges together fosters community and gives social players reasons to stay engaged. Co-op play also encourages inviting friends to join.

• Fresh Content & Events: We will implement seasonal events, weekly challenges, and frequent updates so the world feels dynamic . For example, a special world event might introduce a limited-time boss or a seasonal festival with unique quests. Regular content drops (new items, new story chapters, holiday events) will be scheduled to keep even long-time players surprised and entertained.

Thanks to these measures, our retention targets are ambitious but achievable. Some top Web3 games report retention as high as 80% over certain periods by heavily engaging their communities . By blending robust gameplay with community incentives (and the added hook of asset ownership), StupidMonkeys Realm Hero will strive for industry-leading retention metrics, meaning a large portion of acquired users will remain active over time.

Community-Driven Growth

Our community isn’t just the audience; it’s an active participant in growth. We plan to employ community growth initiatives that turn players into evangelists. This includes “share-to-earn” or “create-to-earn” programs where players earn rewards for creating content (like fan art, guides, or TikTok videos) or hosting community events. By rewarding community contributions, we amplify organic outreach. We’ll also maintain a strong presence on Discord, Telegram, and Reddit to interact directly with players, turning feedback into improvements and making players feel heard. An engaged community naturally attracts new members.

The Role of the Telegram Mini-Game in Onboarding Players

To introduce new players to the ecosystem, StupidMonkeys Realm Hero integrates YourStupidMonkeyPet, a Telegram-based mini-game designed as an onboarding gateway to the full RPG. The key points are:

• A frictionless entry point for casual and mainstream players before transitioning into the main game.

• Engages players in daily interactions, creating attachment and familiarity with the ecosystem.

• Cross-game integration, allowing mini-game rewards to be used in StupidMonkeys Realm Hero.

• Viral referral mechanics, encouraging players to invite others and expand the ecosystem.

This strategic onboarding approach ensures that even non-Web3 players can gradually experience blockchain gaming without complexity.

Web2 to Web3 Onboarding

A major facet of our growth is ensuring that new mainstream players can join without confusion or fear of Web3. This is addressed in our technology and UX design (detailed in the Technology section) – features like not requiring a wallet initially, using email/social logins, and having the AI Companion handle blockchain transactions in the background all contribute to a frictionless onboarding . From a growth perspective, this dramatically widens our funnel: curious mobile gamers can download and play instantly like any other game. As they get hooked, we gradually introduce optional Web3 features (like “did you know you can trade that item you found on the marketplace for real value?”). This way, Web3 becomes a value-add rather than a gatekeeper, converting Web2 players into Web3 believers over time.

Our growth strategy, to summarize, is a comprehensive plan to attract, retain, and empower our player base. Through cost-efficient acquisition, engaging gameplay and social features, community incentives, and seamless onboarding, we are confident in achieving a large and active player community. The result will be an expanding network effect: a community that not only sustains the game’s longevity but also propels its popularity to new heights.